I used to think I knew what melodrama was. Then I saw All That Heaven Allows.

"Written on the Wind" might qualify as camp (not that "camp" is really a pejorative) - this film does not. Though it is definitely strongly stylized (though not excessively so), it's not marked by any particular irony or kitschy elements - it gently, intelligently undermines some of the social conventions of the time. It's also incredibly, surprisingly emotionally involving.

It's like the Commando of romance films.